The time was October 2017. Bitcoin and cryptocurrencies had taken the world by storm. A new wave of interest from investors, traders, and users were now engaging in the crypto markets. Only, there was a problem - the networks simply couldn’t scale to meet demand. Ethereum, the leading smart contract platform, was buckling under the pressure constantly - an alternative was needed. And so the scaling-wars began.
One such project of little mention at the time hailed from Asia and featured the world’s first sharding-enabled blockchain; an innovative technique that allowed a chain to scale to hundreds of times faster than Ethereum. Enter Zilliqa.
Our initial committment to Zilliqa was valued at 3 Million USD and placed Cluster as their largest investor. Though we had pledged, we would soon face a crisis - the now famous Parity bug would wipe out our entire raise and lock the funds we had prepared for Zilliqa.
With little recourse, Cluster made the wise decision - raising another 3 Million from our dedicated investors and giving Zilliqa our full backing. We were not prepared to let a small setback impede such a revolutionary project.
Continued support from Cluster post-ICO meant creating a comprehensive marketing game-plan for Zilliqa for the next twelve months.
We worked closely with Xinshu Dong and Amrit Kumar to build an effective campaign schedule including: podcasts, articles, meetups, influencer introductions, and more.
It was obvious to us that Zilliqa required large liquidity in order to realize its full potential.
That’s why we helped facilitate introductions between the Zilliqa team and Bittrex/Binance.
We were directly responsible for winning the Zilliqa Binance listing through a massive community effort.
Despite the large returns, Cluster was in it for more than just a short term flip.
We stayed the course with Zilliqa, spreading the message in conventions, creating commmunity competitions, AdWords campaigns, Fiverr campaigns, and more.
With Cluster’s help, Zilliqa grew to become a top contender in the discussion of Ethereum rivals, and reached the top 50 on Coin Market Cap.
We maintain our relationship with Zilliqa today, and offer our ongoing insight, advice, and assistance.
“It has been a great experience working with the team behind Cluster Capital from the early days of Zilliqa. They are proactive, resourceful, and sincere. Most importantly, they are always there to help when needed. I see a strong community spirit in them, and for me that is the best part for the entire blockchain revolution.” - Xinshu Dong, CEO of Zilliqa